Australian hospitals are by large not using social media, should they start using it? Our guest blogger Katherine Karvess from Ellis Jones believes its time for Aussie hospitals to become engaged with social networking.
Australians are ranked among the highest social media users in the world. In light of this, it’s surprising to learn that only a tiny percentage of Aussie hospitals are taking full advantage of the online space to communicate with their patients and stakeholders. Compared to hospitals in Western European countries, where the use of online channels has grown significantly over the past 2-3 years, we are really lagging behind. Specifically, hospitals in the United Kingdom, Netherlands and Norway have experienced a big spike in using Twitter to communicate to their communities.