Marketing practices within aged care are not the most sophisticated. In fact some key aspects of marketing strategy aren’t used at all. Kay Smith explores if and where loyalty marketing strategies could fit within our sector.
Tonight I came home to find my side gate open. After thirty seconds of my heart in my throat and images flashing through my head of trying to explain to our two year old where his beloved canine pal had gone, I looked over to the front porch and saw the ball of fluff sitting at the top of the stairs waiting for us where he always does.