Carol Draper Appointed General Manager Marketing and Brand at Bethanie

Bethanie, one of Western Australia’s most well known not-for-profit aged care and retirement living providers, has appointed Carol Draper (B.Com, B.Com (Hons) Marketing) as General Manager Marketing and Brand. 

Carol has over 23 years’ experience as a senior marketing professional in the health, aged care, legal, construction, fitness and pharmaceutical industries. Experienced in both offline and online marketing, Carol will be responsible for brand management, public relations and marketing for Bethanie’s 26 sites across Western Australia.

In her role as General Manager Marketing and Brand, Carol is also accountable for implementing marketing strategies to support Bethanie’s current and future development of new retirement villages, aged care facilities and services for over-55s.

Carol will also work with Bethanie’s customers to ensure a real reflection of their experiences at Bethanie is incorporated into all marketing strategies.

Click here to find out more about Bethanie's aged care services.