Aged Care Residents Want a Selfie With Their Bus Advertisements

Bethanie, WA’s largest not-for-profit aged care and retirement living provider, has turned their client feedback into their strongest marketing tool and utilised actual residents in their latest advertising campaigns. 

The idea behind the marketing concept came from market research undertaken directly with clients who shared their insights on the Bethanie brand. They felt that it was an engaging, social and a fun place to live.

Bethanie General Manager, Marketing & Brand Chris Frame comments, "Our residents told us that they love living at Bethanie, and that it’s a fun, engaging and social place to be. It made perfect sense for us to use real resident stories and experiences to promote who we are and what the Bethanie brand stands for, as it’s giving the general public a snapshot into the lives of our residents and clients."

Seven Bethanie residents volunteered to participate in the marketing campaign, giving them a chance to share their stories of how Bethanie have helped improve their lives. The use of real Bethanie residents in the campaigns highlights the great relationship between the Bethanie staff and the people living at Bethanie.

This month, Ernie, Maureen and Bill, who were 3 of 7 residents featured in the campaign, sent out a special request to have a Transperth bus, showcasing the advertisement to visit the Bethanie Waters residents, as they wanted to take a 'selfie' with the newly branded bus. 

The Bethanie campaign was a great insight into how residents felt about Bethanie engaging in social and fun activities.

Click here to find out more about Bethanie's residential aged care.